Construction, plant & machinery · 7 live sites

Web design for construction & plant

Seven of the businesses CREATE builds for work in construction, groundworks, formwork, plant or machinery. It is our second biggest sector after the motor trade.

What we build for these businesses

Builders, groundworks contractors, formwork specialists, developers, plant sales and machinery dealers. The buyer is usually cautious and doing due diligence, a main contractor checking whether you are credible, or a site manager checking whether you can actually do the job. What they need is evidence, fast: what you have built, where, and who vouches for you.

The measure we care about is enquiries from the right people. A construction site that looks beautiful and brings in domestic extensions when you want commercial framework contracts is a failure, and we would rather sort that out at the quote stage.

And one we built to show what is possible

Everything above is a live site for a real business. This one is not. Halbrook Plant is a concept build, an invented dealership, made in-house so a plant and machinery business can see the harder end of this working before committing budget to it.

The Halbrook Plant concept build: a plant dealership home page with an excavator hero and a stats bar reading 43 current models, 9 machine ranges, 0.54 to 14.6 tonnes.
Halbrook Plant · concept build

It carries a manufacturer’s complete construction range (43 current models across nine ranges, plus the previous generation) with real specifications on every machine. On top of that sits a machine finder with eight filters and a three-way comparison, used stock and hire booking, a working finance calculator and a four-step quote builder.

The part that matters to a dealer is behind it. Machines, used stock, page copy, the enquiry inbox and a customer list are all edited from an admin, by the dealer, without a developer in the way. That is the difference between a website that ages and one that stays current.

View the Halbrook Plant concept ›

Seven live sites in the sector

Every one of these is a live site for a real business. No stock screenshots, no “representative examples”: click through and check.

The West Buckland Plant website home page, the headline ‘Your global partner for quality used machinery’ over an excavator working a quarry face.

West Buckland Plant

Plant & machinery, Wellington

Stock is the whole business, so listings have to stay current without anyone retyping them, and the machines now ship worldwide, which the site has to make obvious.

Visit the site ›
The Ground Breakers website home page, Construction machinery, Croatia.

Ground Breakers

Construction machinery, Croatia

Machinery sales into a different market, where clarity matters more than cleverness.

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The White Chapel Art Plaster website home page, Plaster solutions, Manchester.

White Chapel Art Plaster

Plaster solutions, Manchester

Specialist finishes, where the work is visual and the site has to let the photography do the selling.

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The Arm & Hammer website home page, Construction, St Neots.

Arm & Hammer

Construction, St Neots

Built to make it obvious what is done, where, and how to start a conversation.

Visit the site ›
The B Wilkinson Construction website home page, Construction, Exeter.

B Wilkinson Construction

Construction, Exeter

A regional contractor site built around proof of work rather than stock photography.

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The Irwin Steele Construction website home page, Formwork & reinforced concrete, Leeds.

Irwin Steele Construction

Formwork & reinforced concrete, Leeds

Specialist formwork and RC frame. The site has to satisfy a main contractor checking capability before they will tender you.

Visit the site ›
The Brunton Builders website home page, Building contractors, Norwich.

Brunton Builders

Building contractors, Norwich

Domestic and commercial building where the job is making a broad offer easy to understand quickly.

Visit the site ›

What seven construction builds teach you

The first construction site you build, you design it. By the seventh you know where these projects actually stall, and it is almost never the design. It is the photography that never arrives, the accreditations nobody can find the certificates for, and the case studies the client is contractually not allowed to name.

It also changes what you argue for. A main contractor checking whether you can tender is not browsing; they are verifying. So the pages that earn their keep are the unglamorous ones (capability, plant list, accreditations, coverage), and the job is to make those legible rather than to decorate them.

The search side splits in two. “Groundworks contractor near me” and “3 tonne excavator for sale” are not the same job: one is a local decision made in minutes, the other is a specification search made by somebody who already knows the vocabulary. We build for whichever one actually pays you, and say so at the quote stage rather than the review meeting.

What a construction site has to prove

Construction buyers are checking whether you are real and whether you are safe, in that order. Most of the enquiry is decided before anyone picks up the phone, and it is decided on evidence: completed projects, the scale you work at, accreditations, insurance, and whether the business looks like it will still exist at the end of a twelve month programme.

So the work is mostly about proof. Real project photography rather than stock, with the type of work, the scale and the location stated plainly. CHAS, SafeContractor, Constructionline, CSCS and the relevant ISO certifications as readable text. Named contacts rather than a generic enquiry form, because a quantity surveyor chasing a price wants a person.

Plant and machinery adds a second job on top: the kit itself has to be listed properly. Make, model, capacity, attachments and availability, structured so it can be found and compared. A photo gallery with no specification is the single most common failure we see on plant sites, and it costs real enquiries.

Getting found in construction and plant

This sector rewards specificity more than almost any other, and punishes vagueness badly.

The winning searches name the work. Formwork contractors, reinforced concrete frames, groundworks, art plaster finishes, telehandler hire, six tonne excavator hire. Those are the phrases with buying intent, and a services page listing "construction" in the abstract will not touch them. Building a page per capability is slower and works far better.

Geography matters for site work but not for supply. If you are pouring concrete you need to rank where you pour. If you are selling or hiring plant you can sell nationally, and the site should be built for whichever of those you actually are rather than hedging between them.

AI answers and structured data. When someone asks an assistant for a contractor who does a specific technique at a specific scale, the answer comes from sites that state it as fact. Accreditations, capabilities and coverage written as plain readable text do more for that than any amount of design.

What it costs and how long it takes

Landing pages start from £500. Brochure sites, e-commerce and bespoke platforms are quoted to scope, because pretending otherwise produces a number that changes the moment we understand the job. You get a fixed price before anything starts, and it does not move unless you ask for something new.

On timescales: a simple page can be turned around in 24 to 48 hours, most brochure sites go live in three to six weeks, and e-commerce or custom builds run six to twelve weeks. The variable is almost never us. It is how quickly copy, photography and technical detail come back, and we will tell you at the start which of those sits on your side of the line.

We are founder-led, so the person who quotes the job is the person who builds it. Nothing is subcontracted, and you are not paying for an account manager to relay messages between you and the person doing the work.

Questions we get asked

Do you only work with construction firms in Devon?

No. These sites are in Leeds, Norwich, Manchester, Gloucester, St Neots, Taunton, Exeter and Croatia. The sector matters more than the postcode.

Can you handle plant and machinery listings?

Yes. Stock that has to stay current is usually where these projects stall, so we build it rather than leaving it as a phase two that never happens.

What about accreditations and compliance pages?

CHAS, Constructionline, ISO, insurance and method statements are often the pages that actually win the tender. We build them properly rather than burying them.

How long does it take?

Most brochure sites go live in three to six weeks. Anything with stock or a portal runs six to twelve. The variable is almost never us; it is how quickly site photography comes back.

Who does the work?

Dom does. CREATE is founder-led, so the person who quotes the job builds it. No account managers, no subcontracting.

What clients say

Reviews from Google and Trustpilot, quoted as written. There are more on our reviews page.

“Exceptional service - dedicated & responsive to brief It’s taken me years to find someone that understand my business to be able to do a website justice. Thank you Dom !…”
Jo Storrvia Google
“Excellent from start to finish. The website was done before I even knew about it. All the info processed onto the site was seamless, any little tweaks got done straight away. Dom is helpful, friendly and very professional from start to finish.”
Mark Stantonvia Google
“Well what can I say, in 24 hours Create Agency rebuilt my website, sorted the SEO, fixed my emails. Pretty much did everything that my current provider wasn’t doing but was happy to take my money. Brilliant service, can’t recommend enough, thanks again for such a fantastic service. Steve”
Steven Leggettvia Trustpilot
“Create Web Design did an outstanding job on our website. Professional, responsive, and genuinely creative. Dom understood exactly what we needed and delivered ahead of schedule. Communication was excellent throughout. Highly recommend if you want a team that actually cares about the result, great work.”
Ian Prattvia Google

Read more reviews ›

Talk to someone who has built this before

No pitch deck and no account manager, you speak to the person who will do the work.

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Sectors: Motor Trade & Fleet · Construction & Plant · Haulage & Logistics · Beauty & Cosmetics · Digital & Media