Websites for Accountants, CREATE

Q: Will we be able to edit it ourselves?

Yes. The parts that change, such as deadlines, fees, staff and news, are editable by your team without a developer and without a quote. The parts that should not change are left alone.

Q: Do you work with firms outside the South West?

Yes. CREATE is based in Tiverton in Devon and works with clients across the UK and internationally. Practice websites are built and reviewed remotely as a matter of course, so location makes no practical difference to the work.

The pattern we keep finding

The site is not losing you clients loudly. It is losing them quietly.

Accountancy practices rarely have a bad website. They have a website that was correct in 2018, has not been touched since, and is now doing none of the work a practice needs it to do. Nothing breaks, so nothing prompts a change.

A business owner at a kitchen table in the evening, seen from behind, looking at a phone

It was built for a desktop

A business owner looking for an accountant is usually doing it on a phone, often in the evening. A site that merely shrinks rather than reflows loses them before they reach the services list.

It lists services instead of answering questions

"Payroll. VAT. Self Assessment. Corporation Tax." Every firm in the county has the same list. None of it tells an owner whether you understand their trade, their size, or the problem they came looking to solve.

It has nothing to say about MTD

Making Tax Digital for Income Tax is the single biggest question your unincorporated clients have, and the one most likely to be typed into a search box. Most practice sites are silent on it.

The only route in is a contact form

One generic form, no indication of what happens next, no fee guidance, no way to ask a small question without feeling like you are starting something. Enquiries that were nearly made simply are not.

It is invisible locally and to AI

No structured data, inconsistent name, address and phone across directories, nothing written to be quoted. Search engines and AI assistants both need a reason to name you, and a list of services is not one.

Nobody at the firm can change it

The developer moved on, the CMS login is lost, and a paragraph edit is a quote and a fortnight. So the site freezes, and the practice quietly grows past it.

What we build

A practice site that does the work of a good junior: qualifies, explains and books.

The same build every time, shaped to your practice. No template, no page builder, no plugin stack to maintain, and nothing you need a developer to edit.

A modern accountancy practice office interior in dark tones with green accents

01

Pages written for who you actually act for

A page per client type you want more of: contractors, landlords, hospitality, farms, owner-managed limited companies. Written in their language and their numbers, not in accountancy's.

02

Fee guidance that filters

Enough about how you charge to put off the people who were never going to instruct you, and to reassure the ones who will. Fewer enquiries, considerably better ones.

03

Compliance content that earns search

MTD, payroll deadlines, dividend rules, the things clients ask every January. Written once, structured so search engines and AI assistants can quote it, kept current.

04

An onboarding route, not a contact form

A short qualifying enquiry that captures trade, turnover band, current software and what they need, so the first call starts informed rather than starting from nothing.

05

Client portal sign-in where you want it

A clear, obvious route to whichever portal you already use, handled properly so existing clients never land on the marketing site looking for the login.

06

Editable by your team

Deadlines, staff, fees and news editable without a developer. If a partner joins in March, the site says so in March.

Integrations

It has to sit sensibly alongside the software the practice already runs.

The website is the front door. It should hand people to the systems you already pay for, cleanly, rather than becoming another system to maintain.

XeroPartner and advisor badging, a proper referral route, and onboarding that tells a prospect what moving across actually involves.

QuickBooksProAdvisor status shown where it counts, with migration and setup framed as a service rather than a logo in the footer.

FreeAgentWell suited to the contractor and freelance end of a client base, and worth a page of its own when that is who you want more of.

Practice managementWhatever you run the practice on, the site links to it correctly and stops clients emailing the office for things the system already does.

Client portalsDocument exchange and approval portals given a signposted, unmistakable sign-in, so clients stop losing it.

Calendars and callsDirect booking into a partner's diary for the enquiries that warrant it, and a simple enquiry route for the ones that do not.

We are not resellers and we take no commission from any of these. Which software you run is your decision; our job is to make the website work properly with it.

What it costs

A straight answer, before you have to ask for one.

Landing pages start from£500

A full practice site is quoted to scope, because a two-partner firm in one office and a six-office practice with a portal are not the same job and should not carry the same number.

What does not vary: a fixed price agreed before we start, no monthly licence to use your own website, and you own everything at the end of it. If the scope changes mid-build we tell you what that costs before we do it, not after.

Most practices want a sense of the figure before a call. Send the address of your current site and we will come back with a range and the two or three things we would fix first, whether or not you go any further with us.

A desk with a closed laptop, fountain pen, calculator and phone, lit in green

Questions we get asked

The things accountants ask before they commission anything.

What should an accountancy firm's website include?

At minimum: a clear statement of who you act for, a page for each client type you want more of, guidance on how you charge, current content on Making Tax Digital and the deadlines clients ask about, an obvious client portal sign-in, and a qualifying enquiry form rather than a bare contact box. Structured data and consistent name, address and phone details across directories matter as well, because that is how both search engines and AI assistants decide whether to name you.

How much does an accountant's website cost in the UK?

Landing pages at CREATE start from £500. A full practice website is quoted to scope: the variables are how many client-type pages you need, whether you want a portal sign-in and booking integration, and how much compliance content is written from scratch. We give a fixed price before the work starts and there is no monthly licence fee for the website itself.

Do you understand Making Tax Digital well enough to write about it?

We write it with you, not at you. We draft from HMRC's current guidance and your own position on it, then a partner reviews and signs off every word before it is published. Nothing about tax goes live on your site without your approval, because it is your name and your professional body's rules on the line, not ours.

Can you work with our existing client portal?

Yes. We do not replace it and we do not try to sell you a different one. The site links to whatever you already run, with a sign-in route obvious enough that existing clients stop ringing the office to ask where it is.

Will we be able to edit it ourselves?

Yes. The parts that change — deadlines, fees, staff, news — are editable by your team without a developer and without a quote. The parts that should not change are left alone so nobody can break the layout by pasting from Word.

We are mid-year and busy. How long does it take?

A practice site is typically a few weeks rather than a few months, and the demand on your team is concentrated into a short content review rather than spread across the whole build. We can also schedule the launch away from your busiest period; there is no advantage to going live the week before a filing deadline.

Do you work with firms outside the South West?

Yes. We are based in Tiverton in Devon and work with clients across the UK and internationally. Practice websites are built and reviewed remotely as a matter of course, so location makes no practical difference to the work.

What happens if we just want an opinion, not a project?

Send us the address of your current site. We will tell you the two or three things we would change first and roughly what they would cost, with no obligation and no follow-up sequence. If that is all you ever want from us, that is a perfectly reasonable outcome.

Send us your current site. We will tell you what we would fix.

No pitch deck and no sequence of emails. A short, specific reply about your own website, and a conversation only if you want one.

Book a Chat Message on WhatsApp

Or straight to us: hello@createagency.uk
+44 33 33 44 88 33
CREATE, Work Hub, Market Square, Tiverton, Devon, EX16 6FZ

Most accountancy websites list services.Very few win clients.