Every small business owner has heard the same advice for two years now: use AI. Almost nobody has told them what to actually do with it on a Monday morning when the invoices are due and the phone won't stop ringing.
We got tired of watching good business owners open ChatGPT, get a wall of waffle back, and close the tab again. So we wrote the guides we wished existed. AI Basics is now live at aibasics.uk.
Five plain-English guides, £10 each or all five for £40. No subscription, no course, no webinar you have to sit through with a lukewarm coffee. You download a PDF, you keep it, and you get on with your week.
Why We Built This Instead of Another Webinar
Thirty years of digital work for small businesses taught us one thing above all else: business owners do not have a spare afternoon for a course. They have a spare fifteen minutes, usually between a client call and picking the kids up.
Most AI advice online is written by people who have never run a business with three staff and a stretched overdraft. It assumes time, budget, and patience that small business owners simply do not have. We built AI Basics the opposite way round: start with the problem, skip the theory, get to the fix.
Each guide was written, tested, and put on sale in a single week, including the site, the checkout, and delivery. The hard part was not writing more. It was deciding what to leave out.
The Five Problems We Actually Hear
Every guide starts from a problem we would recognise immediately, because we hear it from clients constantly. If any of these sound familiar, there is a guide for it.
The waffle problem. You ask ChatGPT a straightforward question and get three paragraphs of padding before it says anything useful. There is a way to ask that skips the waffle entirely.
The editing tax. You spend longer fixing what the AI wrote than you would have spent writing it yourself from scratch. That usually means the prompt was wrong, not the tool.
The robot voice. Everything AI writes sounds like AI wrote it, and customers can tell within a sentence. There are specific fixes for this, and they take minutes, not a rebrand.
The unused licence. Somebody signed up for a paid AI tool six months ago and nobody on the team has logged in since. That is money leaking out of the business every single month.
The invisible business. Rankings look fine but enquiries have dried up, because people now ask an AI assistant for a recommendation and never reach a search results page at all. This is arguably the biggest shift small businesses are not prepared for.
What You Get Before You Pay
Every page on the site lists exactly what is in the guide before any money changes hands. No vague promises, no "unlock the full potential" language, just a clear description of the problem it solves and what is inside. For a tenner, that transparency matters more than usual.
This is not a funnel into a bigger sale. There is no upsell call waiting at the end, no CRM signup, no drip campaign. Buy the guide that matches your week, read it, use it.
Where to Start If You Have Been Putting This Off
If AI has been sitting on the to-do list since 2024 and has not moved an inch, the fastest way in is to find the guide that describes your actual week and start there. Not the one that sounds impressive, the one that matches the problem currently sitting in your inbox.
We built AI Basics because we spend our working lives helping small businesses use digital tools properly, and we kept seeing the same gap between the AI hype and what business owners actually needed on a Tuesday morning. If the wider question of where AI fits into your marketing, your website, or your customer journey needs more than a £10 guide, that is a conversation worth having properly. Book a call and we will talk through where it actually makes sense for your business, not just where it is fashionable.
